Ocular Conditions
A visually-led training course for Specsavers, designed to help learners understand and recognise a range of ocular conditions.
Client
Specsavers
Tools
Articulate Rise · Adobe Illustrator · Photoshop
Focus
Visual learning · brand consistency · accessibility
The Challenge
The course was developed from existing PowerPoint materials, requiring transformation into an engaging eLearning experience while maintaining consistency with previously developed modules.
A key challenge was working within strict brand guidelines, using a predefined asset library while adapting visuals for learning rather than marketing purposes.
The Solution
I adapted and extended the existing visual language to support learning, using design to make complex medical information more intuitive and engaging.
- • Maintained consistency with existing course designs
- • Adapted brand assets to suit instructional rather than marketing use
- • Created custom visuals using Illustrator and Photoshop
- • Designed imagery to simulate how conditions affect vision
The Outcome
The result was a visually engaging course that helped learners better understand ocular conditions not just conceptually, but experientially. The use of adapted visuals and simulations provided a clearer, more memorable learning experience.